What should we looking out for with the rapid change in automotive technology?

With the news breaking that a French tech firm have developed a fully autonomous car parking service for airports, it got us thinking: how are car manufacturers keeping up with the rapid changes in technology….

The latest models are now packed with swanky add-ons. Whilst some of them may not be necessary, new advancements are leading to safer and more comfortable vehicles which boast advanced emergency braking capabilities and impressive fuel efficiency.

Currently, the automotive industry has some ground-breaking technology up their sleeves as industry heavyweights are constantly working to stay ahead of the market. So, what should you be looking out for?

Fuel Efficiency

With a diesel ban on the horizon and drastic changes required to protect the environment, the car industry is working tirelessly to make electric vehicles both more afford and viable. Industry heavyweight Tesla are dominating the electric industry at the moment, releasing both electric and hybrid vehicles that can take you take you miles without needing multiple charges.

More brands, such as VW, are following suit in developing battery life, while Hyundai and Toyota are unveiling electric vehicles that are much lower in price than others on the market, the Hyundai IONIQ Electric coming in at just over £26,500 new or used at £18,000.


Artificial Intelligence is everywhere these days. Elon Musk may be warning us all AI becoming an ‘immortal dictator’ but, for now, it’s useful.  

Algorithms are being applied to make your preferred settings automated while connecting with your phone, taking voice commands and adapting the user interface. It can also help your car communicate with you, letting you know if it needs a service or estimating its performance.

Self-Driving Tech

There’s plenty of buzz in the industry about self-driving vehicles, especially after the reveal of Google’s self-driving pod ‘Waymo’. But, before they hit the market in a big way, manufacturers are teasing the idea with semi-autonomous capabilities. In the new Mercedes Benz A-Class, for example, you can ask it to park itself. Elsewhere on the market, drivers can make use of automatic-braking sensors, motorway lane sensors and adaptive cruise control.

Some of the biggest minds in tech are teaming up with automotive giants to keep ahead of the trends. Yes, there have been some major mishaps (think back to the fatal Uber self-driving crash in early 2018), but overall the industry is keeping up. The main focus is on electric vehicles, looking to keep the costs down while protecting the environment.

More serious technologies are in the pipeline although they are developing at a slower pace than other sectors. However with the safety of unpredictable drivers, pedestrians and other road users at risk, is that surprising?

Editors note:

There has been plenty of controversy surrounding recent technology change with vehicles. Particularly discussing as to whether self-driving cars should be produced. On one hand they have the potential to become the most outstanding production of technology and revolutionise our entire society but on the other we may lose the core meaning of what we are and slowly descend into an A.I. controlled world (ever watched IRobot? I think Will Smith would agree). It will never be possible to please everyone but this is the question we should be asking ourselves. If we have the opportunity to make the roads completely safe preventing millions of deaths and injuries caused each year through vehicles, even if we lose the enjoyment of driving, should we?

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